E-commercePortland, OR2025 · 5 months
A rebuild that paid for itself in one season
Strong brand, weak storefront. We rebuilt the buying journey, cut the catalogue's friction and gave the brand system the range a growing product line needed. Conversion improved within weeks; average order value only lifted once we reworked how bundles were presented.
- Websites
- Conversion
- Branding
+41%
Conversion rate
2.1% → 3.0%
-29%
Cart abandonment
Down from 81%
+27%
Average order value
$68 → $86
The challenge
Where they
started.
Traffic was healthy but cart abandonment sat above 80%, and the brand's visual language could not stretch to the new product categories the business was launching.
“The rebuild did not just look better — it changed the economics of the store.”
What we did
The approach.
- 01Rebuilt product and category templates around decision-making rather than browsing
- 02Reduced checkout from five steps to two and made delivery costs visible early
- 03Compressed and re-cut every product image, cutting page weight by 68%
- 04Extended the identity into a flexible system covering packaging and social
More work.
All case studiesNext step
Want results like
Harbour Supply Co.?
Every figure on this page came from a real engagement. Tell us the outcome you need and we'll come back with a plan, a timeline and the results we'd hold ourselves to.