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SaaS / FintechAustin, TX2026 · 4 months

Launching a fintech product into an AI-shaped market

A new product with no category recognition. We shipped the marketing site, the cross-platform app and the entity infrastructure that makes an unknown brand citable. Assistant citations arrived quickly; branded search took longer to follow.

  • Apps
  • Websites
  • AI Search

19

Assistant citations

First 90 days

+86%

Branded search volume

Measured from launch

4.6★

App Store rating

From 61 ratings

The challenge

Where they
started.

Verity was entering a category where buyers increasingly ask an AI assistant which tool to choose. With no brand recognition and no consistent public footprint, the product was invisible to both search engines and answer engines.

“Being the source the assistants quote turned out to matter more than any ad we could have bought.”

Head of Growth, Verity

What we did

The approach.

  1. 01Shipped a marketing site with answer-first pages for every buying question in the category
  2. 02Built the cross-platform app from one codebase and handled both store submissions
  3. 03Implemented Organization, SoftwareApplication and FAQPage schema across the site
  4. 04Established consistent entity descriptions across directories, review sites and social

Services used

More work.

All case studies

Atlas Property GroupReal Estate

Repositioning a developer for a premium market

A respected developer whose digital presence read mid-market. We repositioned the brand, rebuilt the site around the buying journey and gave the sales team a system they could run. The brand work landed first; the enquiry quality took a full sales cycle to prove.

Qualified viewing requests
+58%Qualified viewing requests
Time on development pages
+2.3xTime on development pages
Viewing-to-offer rate
+31%Viewing-to-offer rate

Lumen AcademyEducation

Turning a course catalogue into a conversion engine

An education provider with hundreds of courses and no clear route through them. We restructured the catalogue, rebuilt the enquiry journey and made the site findable. Enquiries climbed through the term; organic growth compounded into the next intake.

Course enquiries
+72%Course enquiries
Organic sessions to course pages
+119%Organic sessions to course pages
Form abandonment
-46%Form abandonment

Next step

Want results like
Verity?

Every figure on this page came from a real engagement. Tell us the outcome you need and we'll come back with a plan, a timeline and the results we'd hold ourselves to.

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