EducationLondon, UK2025 · 6 months
Turning a course catalogue into a conversion engine
An education provider with hundreds of courses and no clear route through them. We restructured the catalogue, rebuilt the enquiry journey and made the site findable. Enquiries climbed through the term; organic growth compounded into the next intake.
- Websites
- SEO
- Conversion
+72%
Course enquiries
1,840 → 3,160 per term
+119%
Organic sessions to course pages
Year on year
-46%
Form abandonment
Down from 63%
The challenge
Where they
started.
A sprawling catalogue made it impossible for prospective students to find the right course, and the site's enquiry forms were buried three clicks deep behind generic navigation.
“Students finally arrive on the right page. Our advisors spend their time advising, not redirecting.”
What we did
The approach.
- 01Restructured the catalogue around subject, level and outcome rather than internal departments
- 02Rebuilt course pages with a single, persistent enquiry action and visible fee information
- 03Rewrote and re-schema'd every course page for search and answer engine extraction
- 04Cut the enquiry form from nine fields to four
More work.
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