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HealthcareBoston, MA2025 · 7 months

From invisible to fully booked in two quarters

A dated practice site, no local visibility and a phone that rang less than it should. We rebuilt the site around the booking journey, fixed local signals and started a review routine. The enquiries moved quickly; the map pack took two quarters of consistent work before it shifted.

  • Websites
  • SEO
  • Marketing

+164%

New patient enquiries

48 → 127 per month

+312%

Local map pack impressions

Across 3 locations

1.4s

Mobile load time

Down from 5.8s

The challenge

Where they
started.

Three practices in the same city, a website built in 2016, and a Google Business Profile that had not been touched in years. New patient enquiries had been flat for eighteen months, holding at around 48 a month across all three locations.

“We stopped guessing where patients came from. Every enquiry now has a path we can point to.”

Practice Manager, Northwind Dental

What we did

The approach.

  1. 01Rebuilt the site around one action: booking an appointment, reachable in a single tap on mobile
  2. 02Restructured service pages so each treatment had its own clear, indexable page
  3. 03Completed and consistently maintained the Google Business Profile across all three locations
  4. 04Introduced a review request routine at the end of every appointment

Services used

More work.

All case studies

Harbour Supply Co.E-commerce

A rebuild that paid for itself in one season

Strong brand, weak storefront. We rebuilt the buying journey, cut the catalogue's friction and gave the brand system the range a growing product line needed. Conversion improved within weeks; average order value only lifted once we reworked how bundles were presented.

Conversion rate
+41%Conversion rate
Cart abandonment
-29%Cart abandonment
Average order value
+27%Average order value

VeritySaaS / Fintech

Launching a fintech product into an AI-shaped market

A new product with no category recognition. We shipped the marketing site, the cross-platform app and the entity infrastructure that makes an unknown brand citable. Assistant citations arrived quickly; branded search took longer to follow.

Assistant citations
19Assistant citations
Branded search volume
+86%Branded search volume
App Store rating
4.6★App Store rating

Next step

Want results like
Northwind Dental?

Every figure on this page came from a real engagement. Tell us the outcome you need and we'll come back with a plan, a timeline and the results we'd hold ourselves to.

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